Blue Label
Blue Label by Ben Whistler creates handcrafted luxury furniture for residential, hospitality and commercial interiors. Drawing on more than 25 years of design and manufacturing experience, the company offers a curated collection of customisable sofas, chairs, tables and cabinetry, combining exceptional craftsmanship, comfort and quality with shorter lead times and greater accessibility than fully bespoke furniture.
Echo East took over management of the Blue Label website in 2025, managing UX improvements, additional features such as the contract table configurator, and SEO & AEO.
The site has since seen an increase in engagement, and a significant improvement in user experience. Blue Label now has a strong technical foundation for SEO and AEO, as well as increased capabilities for showcasing furniture collections and allowing designers to build their own tables directly on the website.
